For retail products the packaging is a critical touchpoint – investing in getting it right will pay for itself in a heartbeat.
One of our core focuses at Tiny Hunter alongside our strategic brand work is packaging design. Packaging is a complex subject which involves many different aspects being delivered in perfect alignment to the brand and consumer. It’s not simply about making it look great on the shelf. It’s about the strategic platform, hierarchy of messaging, creative copy, and visual design aesthetic – all created from a strong consumer insight base.
Want to know more? We’d love to discuss some of our packaging work in more detail, including how we have achieved measurable growth for our clients.
The cornerstone of every great business is their products, but don’t forget the critical importance of your packaging design. This is often the first thing your customers will see and touch and as such, it needs to make an impression. The moment a potential customer sees your packaging is the moment of truth – will they buy? Or will they choose something else?
If you know your product is great, then it’s important that it doesn’t fall short in the packaging department. With great packaging comes a great brand experience and that helps build loyalty with your customers and increases the likelihood they will recommend it to friends.
Packaging isn’t just the entity that ensures your product reaches your customers safely; it can also be used to grab attention, wow your customers and to create an experience that truly resonates with the person receiving it.
The importance of getting your packaging design on point can’t be understated. At Tiny Hunter, we offer a holistic brand strategy, brand identity and marketing experience, and this means that we ensure your packaging is aligned with the positioning of your brand.
Here are just some of the reasons why getting your packaging right is so important:
At Tiny Hunter, we know how important your brand’s packaging is and we have the skill and strategic approach to achieve something truly special to get your brand noticed and remembered. Get in touch with us for any of your packaging design needs and other brand identity and marketing services.